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Readability scoring for web content
Content Readability Optimization & Scoring Tool
Compare your page against competitor pages, find hard-to-read sentences, and get clearer rewrite suggestions in one structured report.
Built for content, SEO, marketing, compliance, and digital teams that need a faster way to evaluate page readability and prioritize copy improvements.
Flesch Reading Ease
Main + 4 competitors
Sentence-level rewrites
Saved run history
Excel output
What this tool does
Turns page copy into a clear readability audit.
The tool fetches text from your main page, compares its average readability score with competitor URLs, and highlights sentences that may be too difficult for readers.
Who it is for
Content strategists, SEO teams, marketers, compliance reviewers, UX writers, product owners, and anyone responsible for making web pages clearer.
Problem it solves
Manual page review is slow and inconsistent. Content Scoring gives each run a repeatable structure: average scores, reading-ease categories, sentence-level issues, and suggested rewrites.
The current application analyzes URLs. It does not currently provide a separate HTML paste mode or topic-only mode in the inspected codebase.
How it works
A simple workflow from login to report.
Users enter a main URL and competitor URLs, then the tool processes the content and redirects them to the completed run details.
Login
Users sign in with a username and password. Admin users can also manage accounts.
Start a new analysis
Open the new run screen from the dashboard.
Enter URLs
Add your main brand URL and up to four competitor URLs.
Analyze readability
The script fetches page text, splits it into sentences, scores readability, and asks for rewrites where scores are low.
Review the output
Open the run details page to view summary scores, sentence-level suggestions, impact, and saved history.
Main features
Everything needed to run and review content scoring.
These feature cards are based on the actual Express routes, EJS screens, database tables, and analysis script in the current codebase.
Per-user dashboard
Users see their saved runs, while admins can view all runs and see the user associated with each audit.
Main URL plus competitors
Each run compares one main brand URL with up to four competitor URLs to show average readability side by side.
Sentence-level scoring
The main page is split into sentences, scored, categorized by reading ease, and stored for review.
Rewrite suggestions
Sentences under the plain-English threshold can receive clearer rewrite suggestions and new readability scores.
Impact sorting
The run details page sorts readability rows by impact, helping users focus on the highest-value copy improvements first.
Saved history
Summary and readability records are stored in SQLite with run IDs and user IDs for repeat review.
Excel export file
The analysis script generates a workbook with Summary and Readability sheets for offline review or sharing.
Admin user management
Admins can view existing users and create new users with either user or admin roles.
UI snapshots
Product walkthrough with accurate mock screens.
These previews recreate the current EJS screens and inline CSS style with realistic demo data from the project database. They are built in HTML/CSS, so this page stays standalone.
Login screen
Users authenticate before accessing the dashboard, new analysis form, run details, or admin tools.
Content Scoring Tool
Enter your assigned username and password to continue.
admin
••••••••••
Login
Dashboard
The dashboard lists saved runs, shows the current user and role, and gives quick access to new analysis, admin users, and logout.
Your Runs
| Run Date | Main Brand URL | View |
|---|---|---|
| 20260217_195812 | https://www.example-brand.com/ca/en/personal-banking/products/credit-cards/browse-all | View |
| 20250723 | https://www.example-brand.com/ca/en/personal-banking/products/bank-accounts/chequing-accounts | View |
Legend (Flesch Reading Ease)
| Score Range | Reading Ease | Approx. School Level |
|---|---|---|
| 90–100 | Very easy | 5th grade |
| 60–70 | Plain English | 8th–9th grade |
| 0–30 | Very confusing | College graduate level |
New analysis input
The run form accepts one required main brand URL and up to four optional competitor URLs.
Run New Content Scoring Analysis
Enter your brand URL and up to 4 competitor URLs, then run the scoring.
https://www.example-brand.com/ca/en/personal-banking/products/bank-accounts/chequing-accounts
https://www.competitor-1.example/en/personal-banking/bank-accounts/chequing-accounts.html
https://www.competitor-2.example/ca/en/personal/bank-accounts/chequing-accounts.html
https://www.competitor-3.example/bank-accounts/chequing-accounts/index.html
Run Analysis
Processing status
The current server starts the analysis process and redirects to the run details page after completion. This mock shows the type of status users experience while a run is processing.
Analyzing content readability
Fetching page text, scoring sentences, comparing competitors, and preparing the report.
Scoring main: https://www.example-brand.com/.../chequing-accounts
Scoring comp: https://www.competitor-1.example/.../chequing-accounts.html
Scoring comp: https://www.competitor-2.example/.../chequing-accounts.html
Excel → example_brand_com_chequing_accounts-20260217_195812.xlsx
Stored to DB.
Scoring comp: https://www.competitor-1.example/.../chequing-accounts.html
Scoring comp: https://www.competitor-2.example/.../chequing-accounts.html
Excel → example_brand_com_chequing_accounts-20260217_195812.xlsx
Stored to DB.
Final report / run details
The report summarizes average scores and then lists sentence-level readability rows sorted by highest improvement impact.
Run Details
Run ID: 20250723
Summary
| URL | Average Score | Main / Competitor |
|---|---|---|
| https://www.example-brand.com/.../chequing-accounts | 42.42 | Main (your brand) |
| https://www.competitor-1.example/.../chequing-accounts.html | 61.05 | Competitor |
| https://www.competitor-3.example/.../chequing-accounts | 39.03 | Competitor |
Sentence-level Readability (sorted by highest impact)
Impact = New Score − Current Score. Highest impact sentences are shown first.
| Sentence | Score | Reading Ease | Suggestion | New Score | Impact |
|---|---|---|---|---|---|
| Some of the things you can do with your chequing account includes deposits, withdrawals, payments, transfers, and Interac e-Transfer transactions. | 27.73 | Very confusing | Use a short bullet list with one action per line. | 32.57 | 4.84 |
| Check out limited-time bank account offers and promotions. | 52.58 | Fairly difficult | Discover special bank account offers available for a short time. | 62.44 | 9.86 |
Admin users
Admins can review existing users and create new user or admin accounts from a simple table-and-form screen.
Admin: Users
Existing Users
| ID | Username | Role | Created |
|---|---|---|---|
| admin | admin | admin | 2026-02-18T00:44:38.778Z |
| u_1swtfw1f | ahmad | user | 2026-02-18T00:45:24.132Z |
Create New User
new_user
••••••••••
User
Create User
Final output
What users get after each run.
The run details page and generated workbook give users both a quick summary and a detailed sentence-level action list.
1 + 4
Main URL plus up to four competitor URLs.
Avg.
Average readability score for every submitted URL.
1000
Up to 1000 sentence rows shown on the run details screen.
.xlsx
Excel workbook with Summary and Readability sheets.
Report contents
Users can review the run ID, URL summary table, main-versus-competitor labels, average scores, sentence text, current score, reading-ease category, school level, suggested rewrite, new score, new reading ease, and impact value.
The most useful improvements rise to the top because impact is calculated as the difference between the new score and the original score.
Why this tool is useful
Clearer review, faster decisions, better content priorities.
Content Scoring makes readability review more structured than manual page checks and easier to repeat across pages, teams, and competitors.
✓
Saves time
Teams can scan a structured report instead of manually reading every paragraph and comparing pages by hand.
✓
Makes analysis consistent
Each run uses the same score categories, tables, and impact sorting, making results easier to compare.
✓
Identifies opportunities
Competitor averages help users see where their content may be easier or harder to read than similar pages.
✓
Gives actionable recommendations
Sentence-level rewrite suggestions help teams move from “this is difficult” to “here is what to improve.”
✓
Supports better decisions
Saved history, impact sorting, and Excel output make it easier to prioritize edits and share findings.
✓
Keeps access organized
User roles separate regular usage from account administration, which helps when multiple people use the tool.
Ready to review content?
Open Content Scoring and start a new analysis.
Sign in, enter your main URL and competitor URLs, and review the structured readability report when the run completes.